Saturday, March 31, 2012

The Ontario Table $10 Challenge: A Year of Eating Local

This is my new magazine – or better put ezine. An ezine for those who are wondering is an on-line magazine. So why a magazine when the book, The Ontario Table is still so popular?

Last year I traveled across Ontario on a book tour participating in over 55 events from June to December. I met thousands of wonderful people, all interested in local food. As I talked to each one of them I realized there was a common theme in peoples understanding of local food. Most people think of local food as the fresh vegetables that come out of the garden in the summer months.

As I tried to explain that local food is everything that is grown, raised and produced in Ontario, some got it and others dismissed it. It made for interesting conversations. I realized there was a need for a tool that was more specific than The Ontario Table book. What was needed was a tool that would both educate consumers on what local foods are available and when and also give them some quick and easy recipes to eat local all the time. It needs to be both fun and surprising.

So here it is. April is our 4th issue and I hope you like it. It has become bigger than I could have imagined. We now have over 32 agricultural commodity groups working with us. In this issue we’re featuring Ontario Greenhouse Vegetable Growers and Ontario Veal, Goat and Rabbit with others scattered throughout. In between are recipes, some identifying local ingredients with a comment or two on the ingredient. At the end you’ll find events that celebrate local food in different ways so you can get involved in a personal way. After all, local food is personal.

The official launch of The Ontario Table $10 Challenge: A Year of Eating Local will be at the Green Living Show, Direct Energy Building, Exhibition Place from April 13 to 15, I’ll be sharing a booth with the good folks at Rowe Farms (booth #1309). Please drop by and celebrate with me. We’ll have some delicious draws and who knows, you may be the lucky one.

Click here to download the on-magazine
Click here for a preview in pictures
Click here for launch invitation

1 comment:

    He's into JESTOCCO with AARDEN.
    They are into that GARDEN OF LOVE with ROB LOWE.
    CHEF JESSE is on SYSPUR with SYSDY and they are all with SYPENN in PECAS- DEMONICCUNTS.
    So if you 're looking for that VERGEN in MIREVE- CAREV- don't bother with all the " YADAYADA".
    ANALLSOU to ANNESUP , it's all there waiting for you and your big
    " APPETITE".
    GEOGYPSY 's there, too.